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The Jelling Dragon* is a mail order business** that primarily sells to Viking and Early Medieval re-enactors and living history enthusiasts, but our customers also include museums, schools, theatres, film companies and followers of the Nordic faith and tradition.

Our online store was first created in 1997 and since then it has undergone many upgrades and transformations. Originally it was at, this then changed to and finally in 2001 we moved over to our current site
You can view the many transformations our website has gone through by clicking here.

The present version of our website provides the most comprehensive collection of Viking age reproductions to be found anywhere on the web!

The company is owned by Rob Wilwood & managed by brother, Brian. Rob is a widely travelled and well known re-enactor who has been regularly seen at re-enactment events around the UK and Europe, both as a warrior and a merchant.

The Jelling Dragon operates as an online retail store for the many craftsmen and traders that Rob has met in his 30 years or so on the Viking and Medieval re-enactment scene. These include blacksmiths, armourers, silversmiths, bronze casters, textile workers and wood turners, traditional workshops producing hornware and hand-blown glass.

We hope to play our own small part in reviving the lost culture of Northern Europe, and to that end we have been supplying cultural costume and artifacts to like minded people from around the globe for more than two decades.

Every week we send out around a hundred or more orders inside Great Britain (47%), out to the United States & Canada (31%), Europe - EU (13%) and Europe - Non EU (3%) as well as Australia & New Zealand (5%) and to the rest of the world (1%). (Based on 2013-2015 sales figures.)

Our customers like our products so much they often return to buy more! Every month we generally get over 50% of orders from returning customers!

These include re-enactors, collectors, museums, movie producers, big budget TV productions, theatre prop houses, schools and those just seeking a unique gift.

*** Over 80% of the products that we sell are sourced in the EU and the British Isles! ***

Most of our products are uniquely handmade by individual craftsmen. Mass production is avoided where at all possible!

Each of our suppliers and every one of their products must pass the following strict quality control criteria before they can be added to our inventory...

  • QUALITY - Each item must be produced with craftsmanship and finished with precision.

  • PRACTICABALITY - Each item must be useable for the purpose for which it was designed.

  • DURABILITY - Each item must stand the test of time.

  • AUTHENTICITY - Each item must be as near as possible an authentic replica of an original.

  • RELIABILITY - Our suppliers must prove to us that they can consistently deliver on time and to a consistent quality.

Therefore you can rest assured that any product you purchase from us will be of high quality, practical, durable, authentic and efficiently delivered!

* The name 'Jelling Dragon' (pronounced 'Yelling Dragon') is taken from our dragon logo. Jelling was the seat of the Viking kings of Denmark and is also the name for one of the main styles of Viking art.

** Please note that The Jelling Dragon is not a regular mail order company. Although many of our products are available "off the shelf", many have to be handmade to order by skilled craftsmen, and so may take some time to produce if we don't already have them in stock.
Click here to view our delivery times.


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